Explaining the Intangible Benefits of Roll Shutters never seems to interest customers until after they have purchased Almost every sales call I try to explain how the customer will get more benefits out of the installation of Roll Shutters than just the obvious ones. Every customer can relate that they will protect their property form storm damage but most look at me like I have multiple heads when I tell them they will block the sun in the morning so you can sleep in, they will reduce the noise from outside or...
